Live Webinar

Your Shoppers Are Already Using AI to Buy Cars—Is Your Website Ready?

BCG projects 40M+ car purchases will be influenced by AI by 2030. Join Stream and Nobi for a 30-minute session on what that means for your dealership’s digital strategy—and what to do about it right now.

May 6, 2026

1:00 PM ET

30 min + Q&A

Reserve Your Seat

Agenda

What We’ll Cover

0 – 10 min

The Shift Happening on Your Website Right Now

How shopper behavior on dealer websites is changing—and what Stream sees in the data across their client base. Real patterns, real numbers.

Presented by Drew Diehl, Stream Companies

10 – 25 min

AI Search vs. Filter-and-Scroll: What Dealers Need to Know

BCG research on where the market is headed, what “AI search” actually means for car shoppers, and a live demo of Nobi on a real dealership site. Plus a first look at what early adopters are seeing in VDP engagement and lead flow.

Presented by Tyler, Nobi

25 – 30 min

What to Do Right Now

A joint Stream + Nobi breakdown of what dealers should be thinking about today—practical next steps, not a sales pitch.

Joint: Stream + Nobi

30 – 40 min

Live Q&A

Your questions, answered live. Submit ahead of time or drop them in the chat.

All speakers

Speakers

Who You’ll Hear From

Drew Diehl

Executive Vice President, Client Strategy

Stream Companies

A seasoned automotive marketing leader specializing in data-driven strategies that challenge industry norms. Drew leads a dedicated team across multiple channels, driving significant increases in traffic and conversion rates.

Tyler

Co-Founder

Nobi

13+ years building and scaling tech startups that have partnered with F500 firms like Microsoft, Facebook, and Ford. Now co-founder of Nobi, the leading AI Shopping Assistant for major retail brands across the globe.